MY Accountability Project

Driving change across Malaysia, we champion ethical supply chains that prioritize transparency, sustainability, and the humane treatment of farm animals.

About Us

MY Accountability Project is a collective of passionate advocates dedicated to advancing corporate transparency and fostering ethical animal farming practices. Through collaboration and education, we aim to create a more humane and accountable agricultural industry in Malaysia.

Companies contacted

Shared some progress

Reported Progress

0 %

Source: Chickenwatch.org

Our Vision

MY Accountability Project envisions a future where corporate transparency becomes the cornerstone of ethical and humane animal farming practices in Malaysia. By fostering accountability within the agricultural sector, we aim to ensure that businesses prioritize animal welfare, sustainability, and responsible sourcing.
Our initiative is committed to driving meaningful change by promoting transparency, empowering consumers with knowledge, and encouraging corporations to adopt practices that reflect compassion and integrity. Together, we can build a more ethical and sustainable future for all.

Problem

In Malaysia, the reliance on battery cages for egg production has led to widespread animal suffering and pressing ethical concerns. Hens confined to these small, restrictive spaces are unable to move freely or engage in natural behaviors, resulting in severe physical and psychological distress.

This practice not only compromises animal welfare but also highlights the urgent need for reforms in the country’s agricultural systems. Addressing this issue is essential to creating a more humane and sustainable approach to egg production in Malaysia.

Solution

WE

Give

The solution lies in advocating for corporate policies across Malaysia that prioritize the elimination of battery cages in egg production. By promoting the adoption of humane and ethical farming practices, we aim to improve the welfare of farm animals and align agricultural systems with global standards of sustainability and compassion.

We engage businesses to create lasting change that benefits animals, consumers, and the industry alike.

Cage-free commitments

Accountability starts with scrutiny. At My Accountability Project, we’re committed to holding companies responsible for delivering on their promises to animals, people, and the planet.

For Businesses:

Commitments are not enough—actions and transparency are non-negotiable. We monitor your progress, highlight shortcomings, and push for measurable change to ensure you meet your obligations.

For Advocates:

Partner with us to expose corporate inaction and demand accountability. Together, we can drive systemic change for animals and the environment.

For Consumers:

Stay informed, ask questions, and hold brands accountable. Your choices can amplify the demand for corporate responsibility.

We’re here to ensure that no commitment goes unchecked. Reach out to us at contact@myaccountabilitynow.org to learn more or collaborate.